Italy: a wealth of opportunities
During our round table debate which lies at the heart of this supplement, Tony Brown MW spoke of “the wine-boggling diversity that is Italy”.
The category still growing, unlike most of its rivals, but how many consumers have really embraced Italian diversity? And for those that haven’t, is it because they find it too complex or because they are not fully exposed to it?
There is a good case for believing that Italy remains something of a missed opportunity for many in the trade. It takes a bit of learning to understand Italian wine – and hopefully the following pages will help – but if there is untapped demand out there it is surely worth the effort. And you will have a great deal of fun on the way.
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