Argentina’s many reasons to be cheerful
In this report, we examine why Argentina, despite having such limited exposure on the multiples’ shelves, has achieved the enviable position of second highest average spend per bottle in the UK. In doing so, we speak with the producers, importers and retailers themselves, assessing their aims for the category, and look at the varieties and styles likely to broaden the off er post-Malbec’s “must-list” success.
Elsewhere, there are reports on an independent buyers’ trip, the results of an independent retailers’ promotion, the feedback from a Torrontés and Beyond sommelier tasting, a round table debate on Argentina, a first-hand report from the recent Argentina Wine Awards and a whole lot more!
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