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Drinks International

“For Global Drinks Buyers”

Drinks International is the most trusted and respected global drinks journal thanks to its high-quality editorial and staunchly-independent view of the industry.

Established in 1972, Drinks International is the only magazine devoted exclusively to the global spirits, wines and beers market, providing our readership of international drinks buyers, bar managers, mixologists, retailer, agents and distributors in 67 countries with news on all the latest developments and trends within the global drinks industry.

We have built our reputation through authoritative and award-winning journalism and specialist industry contributors who combine to provide a vibrant mix of market-relevant, informative articles that provide insight for the drinks buyer.

Events and Awards

International Spirits Challenge

The International Spirits Challenge is the premier event in promoting outstanding quality spirits from across the globe. The competition is founded on a rigorous and independent blind tasting and judging process, which serves to encourage the high calibre of spirits and designs entered into the competition each year. Receiving more than 1,500 entries from nearly 70 countries worldwide makes the ISC a truly global competition. It is supported by many of the world's leading spirits producers as the international standard for quality and excellence.

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The Drinks International Travel Retail Awards

The Travel Retail Awards aim to recognise and highlight the importance of alcoholic drinks within the global travel retail sector. Retail operators and suppliers are invited to submit their entries, to be judged by an esteemed panel of renowned industry judges. The judging process is designed to uncover the finest drinks products, campaigns and initiatives in the world.

Each year, the industry’s finest gather at the Hotel Majestic, Cannes, where the winners are announced at a prestigious cocktail party. Shortlisted winners, buyers and our esteemed panel of judges are among the 200 industry guests in attendance.

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The Drinks International Challenge Series

The Drinks International Challenge Series comprise of a vibrant mix of five different competitions which celebrate innovation and excellence within the global drinks industry.

The series offers drinks producers an objective, credible and highly competitive platform by which they can benchmark their brands, designs, campaigns and initiatives and gain recognition for their quality.

Our challenge series is home to over thirty independent industry experts, who assess entries through rigorous blind tastings and discussion judging days. Our panel of international judges consist of the most respected leaders in the business and include mixologists, bar managers, drinks buyers, design experts, marketing professionals and journalists.

Medals and trophies will be awarded to the winners in each challenge, with the results published in Drinks International magazine and online at drinksint.com.

Designed to offer a highly credible and competitive platform, the series comprises:

  • The Cocktail Challenge
  • The Pre-Mixed Drinks Challenge
  • The Drinks Tourism Challenge
  • The Wine Design Challenge
  • The Drinks Marketing Challenge

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