Despite the fact a number of the major supermarkets launched their internet stores by initially selling just wine the online drinks category has not been that exciting over the years. But things are changing. The launch of Morrisons Cellar, the Tesco Wine co-buying initiative, the entry of Amazon into the market, and the exponential growth of tablets for a more engaged shopping experience, suggests the market for beers, wines and spirits (BWS) online looks to be on the up.
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