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Harpers Low-alcohol Report


  • International Report

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    £12.50/1_2017_1YR_HLAR_ROW

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Try as it might the UK wine trade has yet to crack the low-alcohol wine category. Despite increased shelf space and apparent consumer demand sales are disappointing. Harpers exclusive Low-alcohol Wine report examines how the trade can grow and make the most of this key growth category. 

The report looks at:

  • The consumer trends driving lower and lighter style alcohol and wine
  • What are the contributing factors in consumers looking to purchase lower alcohol wines
  • The positive and negative impact of the 5.5% abv tax break on the low-alcohol wine category
  • The quality factor. How suppliers and producers are addressing the quality of low-alcohol wine
  • Retailer views. What do multiple retailers and independent merchants think of low-alcohol wine
  • Supplier and producer views. Is this a category that still makes commercial sense?
  • Industry and sales trends data from key sources including Nielsen
  • Catalysts for growth: what are the trigger points that will help the low-alcohol category grow
  • How wine based drinks and wine cocktails can help grow the low-alcohol wine category

Get it free when you subscribe to Harpers Wine & Spirit!

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